6 February 2012

Mimco's newly released, Season 1 campaign for 2012 is inspired by the idea of "8 rounds". Undeniably, they've created a truly magical and whimsical campaign. 

"It is said that we need 8 hours of sleep to function properly throughout the day. The precious 8 hours during which we cling to our dreams each night, The lucky number 8 in Chinese numerology, the line of continuity of the number and the duality it presents visually suggesting the shape of an hourglass... The clock starts, Stops, And starts again. 8 in the team. 8 hours of light. 8 surreal locations. 8 unique looks. A pile of eclectic accessories. A chameleon city"

Loving the imagination and creativeness, The different locations and subtly muted colours of dawn and dusk. All of which compliment their collection perfectly.

Shop the range here.

2 lovely comments:

  1. Ohhh, what a beautiful shoot!! I stumbled here from your comment on Tuula... so glad I did!! I make music, design fashion and doodle my art into a little corner of the blogging universe over at my blog :)

    ❤Morgan xx
    Muso & Fashion designer blogging @ MojoMade

  2. There looks are amazing! I love all of the layering and patterns! XOXO hope you follow back! www.trendsneversleep.com


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