Mimco's newly released, season 1 campaign for 2012. Inspired by the idea of "8 rounds" they've created a truly magical and whimsical campaign.
"It is said that we need 8 hours of sleep to function properly throughout the day. The precious 8 hours during which we cling to our dreams each night, The lucky number 8 in Chinese numerology, the line of continuity of the number and the duality it presents visually suggesting the shape of an hourglass... The clock starts, Stops, And starts again. 8 in the team. 8 hours of light. 8 surreal locations. 8 unique looks. A pile of eclectic accessories. A chameleon city"
Loving the imagination and creativeness here, the different locations all subtly muted in the colours of dawn and dusk which highlight their gorgeous accessories perfectly.
Shop the collection here.