What is your opinion on designer collaborations with high street brands?

Personally, I am all for them; especially the Target kind. In Australia I do find the hype is nowhere near as extreme as what it once was. I remember when Stella McCartney designed for Target, the first of its kind, and it was sheer madness. I also recall how divided the masses were. There were those of us who revelled at the chance to effortlessly acquire some Stella. Then there were the others, content with sitting on the sidelines; full of judgement and unabashed chortling.

I remembering overhearing some co-workers ridiculing the hysteria, despite having gone to Target to peruse the range themselves mind you. They were blatantly mocking the "plebes" who went ape shit crazy for Stella's pieces. And their reasoning for doing so, because it's still Target. I was floored by this obnoxiousness, and truthfully I put down their cruelty to pure envy for having missed out on collecting something for themselves. And it got me thinking. Why does one purchase something designer at all? Is it to feel highbrow? To attain something just because it's expensive and you can show it off? Or because you appreciate the quality and craft behind an idea or brand? I like to think of myself as a person who purchases something because it speaks to me; not because it's exuberantly pricey. It shouldn't matter if it's found in a designers boutique or as a collaboration on the high street because it's still a creation conjured by that same brand.

I feel in love with this clutch from Target's latest collaboration with the wickedly amazing Jean Paul Gaultier. There were a number of striped pieces I lusted over but I chose to invest in this instead. There's just something so fiercely rock 'n' roll about it. And finally this dress from Romwe is pretty incredible. Granted, it is a little snug on me which was ultimately my own fault for not checking the size guides, but I actually don't mind it being on the fitted side. I was slightly annoyed that it came sans lining or a slip so I had to improvise with this ASOS tank. I'm not sure that I'm feeling the white, I think I need to find something in a similar hue to the dress. Also excuse the those mules. God they are gorgeous right? Except they are a wee bit small and unbelievably I stepped out looking like that. I need to up my game people, especially if I'm going to share it on the internets, forever cementing these lovelies on my feet as a major faux pas. But then that's life isn't it? You aren't always picture perfect and this idea of continually posting such ridiculousness online and on social media is detrimental to the impressionable.

-Sxx

WEARING: Pocket wrap dress c/o Romwe, ASOS singlet/slip, Spurr Ebony mules (similar), Jean Paul Gaultier for Target clutch, Missguided aviators (similar).

Photos by Elizabeth Oro


What is your opinion on designer collaborations with high street brands?

Personally, I am all for them; especially the Target kind. In Australia I do find the hype is nowhere near as extreme as what it once was. I remember when Stella McCartney designed for Target, the first of its kind, and it was sheer madness. I also recall how divided the masses were. There were those of us who revelled at the chance to effortlessly acquire some Stella. Then there were the others, content with sitting on the sidelines; full of judgement and unabashed chortling.

I remembering overhearing some co-workers ridiculing the hysteria, despite having gone to Target to peruse the range themselves mind you. They were blatantly mocking the "plebes" who went ape shit crazy for Stella's pieces. And their reasoning for doing so, because it's still Target. I was floored by this obnoxiousness, and truthfully I put down their cruelty to pure envy for having missed out on collecting something for themselves. And it got me thinking. Why does one purchase something designer at all? Is it to feel highbrow? To attain something just because it's expensive and you can show it off? Or because you appreciate the quality and craft behind an idea or brand? I like to think of myself as a person who purchases something because it speaks to me; not because it's exuberantly pricey. It shouldn't matter if it's found in a designers boutique or as a collaboration on the high street because it's still a creation conjured by that same brand.

I feel in love with this clutch from Target's latest collaboration with the wickedly amazing Jean Paul Gaultier. There were a number of striped pieces I lusted over but I chose to invest in this instead. There's just something so fiercely rock 'n' roll about it. And finally this dress from Romwe is pretty incredible. Granted, it is a little snug on me which was ultimately my own fault for not checking the size guides, but I actually don't mind it being on the fitted side. I was slightly annoyed that it came sans lining or a slip so I had to improvise with this ASOS tank. I'm not sure that I'm feeling the white, I think I need to find something in a similar hue to the dress. Also excuse the those mules. God they are gorgeous right? Except they are a wee bit small and unbelievably I stepped out looking like that. I need to up my game people, especially if I'm going to share it on the internets, forever cementing these lovelies on my feet as a major faux pas. But then that's life isn't it? You aren't always picture perfect and this idea of continually posting such ridiculousness online and on social media is detrimental to the impressionable.

-Sxx

WEARING: Pocket wrap dress c/o Romwe, ASOS singlet/slip, Spurr Ebony mules (similar), Jean Paul Gaultier for Target clutch, Missguided aviators (similar).

Photos by Elizabeth Oro


63 comments

  1. LOVE STYLE <3
    XOXO

    http://mypersonalkloset.blogspot.com.es/

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  2. Que linda carteira amei
    Canal: https://www.youtube.com/watch?v=DmO8csZDARM
    Blog: http://arrasandonobatomvermelho.blogspot.com.br/

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  3. I think collaborations can be hit or miss, but sometimes they create some gorgeous clothes. I love this look!

    Bloglovin

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  4. Is good to be yourself and wear an item that makes you feel amazing you look it doll.

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  5. Gorgeous outfit. I think designer collaborations with high street brands just makes the designer more accessible to the general public, which is great!

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  6. It's crazy that dress came without a slip because it is incredibly sheer. How did they think people would wear it?!

    I still haven't been to check out the JPG target collection, although I really did want to...I shopped the Missoni collection for the name alone..when else am I gonna afford Missoni?! haha. But I was sure to pick things I actually liked and would use. Which turned out to be home stuff actually!

    Away From The Blue Blog

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    Replies
    1. I checked it out as soon as it become available online though I didn't buy anything. It took me a while to purchase the clutch and now seeing everything heavily reduced I want to add some more pieces. xx

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  7. i love the target collabs, too!!

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  8. I really love this whole look. Great styling. Gemma x
    www.jacquardflower.uk

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  9. you look fantastic

    http://www.queenhorsfall.com/

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  10. Oh Coco, this is why I feel your blog so. First, you look stunning in that dress - Olive it :) But the questions that you ponder really say a lot about who you are a person. Someone that is not just OK with the status quo. You are different. Please do not forget. As for your questions, I'd like to think of myself in the same regard as you do, expensive things don't have to be expensive for me to find beauty in them. However, this whole idea of what is cool, cute, worth buying is so culturally constructed and bares deeply on individual experience. There is a famous anthropologist Pierre Bordieu whom I think you would get a kick out of. His whole thing was, "Taste classifies, and it classifies the classifier..." AKA beauty is in the eye of the beholder, but what you think is beautiful says a lot...

    XOXO
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  11. Ah Sonia, the clutch is way cool, love it! And I do like also the dress, I think is the perfect one for summer. I like the idea to wear a tank under it, to be honest I wouldnt have thought of it but I like it the effect! Mules are so trendy, I want a pair too, Ive seen one at Mango's recently, obsessed by them! xo

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    Replies
    1. Well it was a tank or underwear and I definitely didn't feel confident enough to rock it that way. ;o)

      Delete
  12. Fashionista here; NOT! I do love visiting your blog Sonia. It gets me out of the kitchen or at least the bookshelves, lol...

    I agree with Trishie, "collaborations with high street brands makes the designer more accessible to the general public." I first discovered this when I fell in love with a Vera Wang piece at Target quite a while ago and I thought to myself, I could buy it if I really wanted to. It turned out I didn't because I have this habit of usually talking myself out of buying things like clothes and such, lol...

    I'm in awe of how you put such amazing outfits together, look ravishing and better yet open yourself to all of the world by sharing your fashionable style. Kudos to you Sonia!!!

    Thank you so much for sharing...

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  13. Love your outfit!
    xx
    Mademoiselle Coconath
    http://mllecoconath.com

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  14. I think that collaborations are a great idea as long as there is enough stock, otherwise it can backfire with unhappy would-be customers who can't buy items

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  15. Love the dress and the clutch. Well, I guess that we all like to have exclusive things; this is why we find designer items so appealing. If something can be easily obtained, people don't want it. It's ridiculous when you think about it but it's the way (most) humans tick... Have a great weekend!

    LUXESSED

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  16. I love how you've been sharing more of your personal style lately Sonia! This khaki colour massively suits you and the mules are gorgeous, despite your admission of them not totally fitting. You make a good point about designer goods, it's a ludicrous trap we've all fallen into... like you, I admire the quality of designer goods, rather than their price tags. Have a lovely weekend Sonia :)

    Gabrielle | A Glass Of Ice | Twitter | Instagram x

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  17. Such a cool look :) Love it!

    http://www.mykindofjoy.com/

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  18. Absolutely amazing! Happy weekend dear.

    ** Join Love, Beauty Bloggers on facebook. A place for beauty and fashion bloggers from all over the world to promote their latest posts!


    INSTAGRAM @BEAUTYEDITER
    BEAUTYEDITER.COM

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  19. super cool!

    Eliana,
    http://around-eliana.blogspot.pt/

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  20. Loving your dress! That color looks great on you.

    Kathryn • The Fashionography

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  21. You look so lovely!


    xoxo
    www.bellezzefelici.blogspot.com

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  22. I thing that collaborations can be good, but you must be carefull, beacuse many adds can be very bad for blog...
    Btw dress is very good, but for me so transparent :/

    Somethingbykate

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  23. I love the bag!!

    Adi xx
    www.fancycorrectitude.com

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  24. Lovely green outfit & veyr nice sheer material! Happy weekend, babe! xoxo

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  25. You are stunning! I love that dress!
    xoxo
    www.donkeycool.es

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  26. I've always believed that fashion and clothing should be able to be worn by everybody... so in terms of these collaborations sometimes I'm mixed because I fret over more so the creative direction and if the designer might lose their say versus commercial products but I am definitely happy that more people can have access to affordable "luxury" as you would say. By the way you look lovely as always! :)

    Stephanie ● Sartorial Diner

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    Replies
    1. I do wonder about that sometimes too, but at the same time as a designer with a brand and reputation to uphold and protect I can't help but think that it would be imperative to them xx

      Delete
  27. Girl, you're looking all classy. Love!

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  28. Looking gorgeous in that dress! Thanks for your wonderful comment on Qing's Style Please always keep in touch, I would love to hear from you!

    Follow me @qingsstyle on Instagram and Twitter!

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  29. You look stunning, I love this color combination and this clutch is gorgeous

    xo, Esther

    http://bubblesther.com

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  30. Yes this dress is pretty incredible and look beautiful on you!

    http://violettedaily.com

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  31. LOLZ....picture-perfect is overrated. I don't think I've ever posted a pic that's one:) And Sonia, I love the whole outfit...from that sheer wrap dress to the mules. I love how you did the tank top underneath instead of just wearing a lacy bra which is what I always see.
    And that JPG for Target clutch is pretty awesome too. I love designer collabs with high street cos. It makes plebs like me afford some of the designer's stuff:D

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    Replies
    1. I'm not so sure about wearing full on underwears with this dress, I'm not that confident hahaha! And I am so with you on the "plebes" front ;o)

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  32. Looooooove the dress...you look stunning hun!

    Love,
    Cherifa
    www.curlsallover.com

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  33. Like your sunglasses and clutch :)
    BLOG M&MFASHIONBITES : http://mmfashionbites.blogspot.gr/
    Maria V.

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  34. Love your hair and the clutch is SO cute!
    I hope you have a lovely week ahead Sonia :)

    X

    Anjelique

    http://www.anjelique.com.au | snapchat: anjeliquetv

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  35. Such a chic dress
    Lovin the color as well.

    The Bandwagon Chic | Instagram | Bloglovin | Snapchat: bandwagonchic

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  36. I think those kinds of collaborations can be a win win for both the designer and consumers; the designer can gain a new fan who would usually never look twice at his/her brand and shoppers can score cute items for target prices. Of course the obsession can get a tad crazy..haha. Love this outfit!

    xo, alice / T Y P E N U

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  37. Nice bag!!!

    The Cutielicious
    http://www.thecutielicious.com
    Federica

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  38. Such a fun clutch! Love the olive on you.

    Amy Ann
    Straight A Style

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  39. The khaki maxi dress is stunning! I love how you've styled it x


    Jenny | Krystel Couture

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  40. Love this dress, such a gorgeous colour on you

    Filipa xxx
    PlayingWithApparel.com | Instagram

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  41. Looking hoooot! This dress is amazing!!!
    xx
    www.JuneWantsItAll.com

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  42. I like it! Beautiful look and your dress is perfect! :)
    Luna
    http://www.fashionsnobber.com

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  43. I really love this long gorgeous chiffon shirt! The clutch is amazing! I also would have fell in love with it!!

    ♘ www.sugarpopfashion.com ♘

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  44. A very glamour outfit!!
    The total military green is so chic and cool and that sheer blouse looks sexy but classy!
    xxx
    S
    http://s-fashion-avenue.blogspot.it

    ReplyDelete
  45. WOW! that looks great! i love the color on you!!!
    xx
    Vicky | The Golden Bun - Instagram TGB 

    ReplyDelete

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