Mimco’s newly released, Season 1 campaign for 2012 is inspired by the idea of “8 rounds”. Undeniably, they’ve created a truly magical and whimsical campaign.
“It is said that we need 8 hours of sleep to function properly throughout the day. The precious 8 hours during which we cling to our dreams each night, The lucky number 8 in Chinese numerology, the line of continuity of the number and the duality it presents visually suggesting the shape of an hourglass… The clock starts, Stops, And starts again. 8 in the team. 8 hours of light. 8 surreal locations. 8 unique looks. A pile of eclectic accessories. A chameleon city”
Loving the imagination and creativeness, The different locations and subtly muted colours of dawn and dusk. All of which compliment their collection perfectly.
Shop the range here.
metaphoric love child of debbie harry and stevie nicks. weaver of words. infatuated with shoes.
