Honestly I am not a huge fan of Insta roundups which is why they don’t make routine debuts in these parts. Frankly, if you don’t see them on your feed, then tough. I shouldn’t be so harsh because the same applies to myself. Being separated by seas and having vast time differences makes me guilty of being absent on the fabulousness of my blogger buddies. My main reason for sharing my Instagram – @soniademacedo snaps today is because I’ve drawn blank on posting ideas. And because of all that flurry over a social media princess’ truthful revelations (albeit I’m a little late in voicing my opinion).

Personally I’ve seen this as an incredibly positive step in the right direction for social media.

It is no secret that Instagram is a haven for the staged. And I’m not entirely sure if I’ve confessed this, but I’ll do it again, my Instagram account is essentially 90% staged. A smoke and mirrors, a contrived view of “perfection” when my life is anything but. I’ve found myself refraining from posting, simply unable to acquire impeccable natural lighting to create those pretty POTD flat-lays I curate. I can’t seem to seize those immaculately flattering selfie’s or a straightforward FWIS without photobombing flyaway strands of hair. Truthfully most of my snaps are latergrams; images I’ve retained for posting at ideal times. It’s sad that for me Instagram has morphed into this. It is not fun anymore, its become an arduous task. And I think that is why I’ve gravitated more towards Snapchat; there’s simply no fooling anyone there.

I felt compelled to write this because there was an enormous amount of backlash against those who’d spoken out and confirmed suspicions and I couldn’t help but feel like it sounded like a case of “thou does protest too much”.

I understand we all need to make a quid, and I’ll never condone that. I am guilty of selling out because I need to support myself too. My problem has always remained with the utter disregard for transparency. Not so much on the blog scene, but Instagram. You know a simple hashtag here and there doesn’t hurt anyone.

The majority of my readers are aged in their twenties. This issue isn’t news to us. In fact most of us have probably developed a well trained eye in deciphering the fake. I know I can tell when someone’s outfit has been a “care of” despite not mentioning so. However we need to remember that we’re not the only ones who use this platform. There are a lot youths using Instagram these days and I can’t help but feel like we’re creating an unrealistic expectation of adulthood. I can’t imagine how hard the world must be to a twelve year old today. I thought it was harsh back then myself and that was a time when anything sartorial related came direct from magazines and the internet took its sweet time connecting.

I wish some influential people would cut the crap and quit defending these practices because it’s not about you, it’s about the vulnerable ones in your audience. Not just youngsters but other misinformed people feeling those FOMO anxieties. We’re making it unnecessarily demanding while setting them up for gross disappointment. Taking a flawless selfie is a rarity on the first go. We don’t all have perfectly tanned hot dog legs or thigh gaps. And you don’t reach a certain age and find yourself effortlessly dropping hard cash on Chloe and spending entire years traveling abroad. As much as I wish it would, life doesn’t play by those rules. We don’t highlight those moments we spend tirelessly behind a desk or register. Those struggles and hard yards of work and scrimping spent to make those pleasures reality. I feel like we have a certain responsibility here. We are after all the generation paving these worlds of social media.


basics and a little chanelo // long weekend reads
missing her cuddles // tgif
hello lover // perfect
perfectly plaid // morning dappled light
coming home with me // the joys of a classic timepiece
weekend cravings // stripes at seed
carnations // happy deliveries
alexandra // rose gold everything

sonia // daring coco

metaphoric love child of debbie harry and stevie nicks. weaver of words. infatuated with shoes.

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